Our Neighborhood

Historic Shopping Areas

smGOLO logo.jpg In this era of Big Box stores and homogenized retail and dining options, we’re fortunate that the historic district has unique independent businesses and multiple shopping corridors that each exhibit a distinct personality and flavor. Now—more than ever—it’s important that we remember to patronize and support the individuals and businesses that give our communities so much character.

That’s why RAP has joined forces with other area non-profits and merchants to create the GoLO initiative. This campaign aims to increase awareness about the personal, community and economic benefits of patronizing the urban core’s independent businesses.

When you Go LO, you’re making a conscious choice to think “outside the box,” avoid the malls and instead patronize the locally owned, locally operated businesses in Jacksonville’s historic urban core neighborhoods. These local “Indie” stores play important roles in our communities. They help sustain appealing, compact, walkable neighborhoods, enshrine diversity and choice, and promote a vibrant local economy.

Fortunately, going LO isn’t hard. Because that’s also where you’ll find the city’s best boutiques, restaurants and bars—not to mention communities with unique character, friendly faces and unparalleled style.

5 Points logo.jpg So whether you choose Funky Five Points for a great urban experience, or join your neighbors at the historic Shoppes of Avondale, or check out the growing entertainment and dining options along the Park & King area or the Stockton shops, we promise you’ll find stores—and stories—you won’t find anywhere else.

Aim High. Go LO.